A Dynamic Approach to Context in Diffusion Research - An Actor Network Theory Study of Mobile-TV Service
نویسندگان
چکیده
Contextual studies of information technology diffusion offer an opportunity to understand both the production and diffusion of IT innovations. Using a case of mobile-TV in the United Kingdom, this paper uses actor network theory (ANT) to render context as the various cross-industry groups and technologies enrolled and translated into the construction and reinvention of the mobile-TV services. By focusing on the various cross-industry actors, context is recast as a dynamic environment composed of other actors’ behaviors, and no longer as a set of static factors. Implications for diffusion research and practice are discussed.
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